European American Chamber of Commerce & Industry (EAcham) and Hong Kong Trade Development Council (HKTDC) will cooperate with each other in Apri 2019. With its excellent resource platform, EAcham carries out a series of advertising and promotional campaigns in full range of multi-dimension online and offline for The Hong Kong International Lighting Fair (Spring Edition), and organize foreign buyers delegation to visit on 6~7 April 2019. The Hong Kong Lighting Fair provides global exhibitors and buyers with ideal business platform to exchange trends and strengthen cooperation.

The HKTDC Hong Kong International Lighting Fair (Spring Edition) steps into 11th edition this year, which marks the beginning of the second decade, and will be on stage from 6 to 9 April at the Hong Kong Convention and Exhibition Centre. It is expected that more than 1,400 exhibitors from nine countries and regions will gather at the fair, offering global buyers an exclusive sourcing platform for all finished lighting products, parts and accessories. Last year, the fair welcomed close to 21,000 buyers from 137 countries and regions.

Building Future with Environmental and Smart Lighting
HKTDC Research revealed that Hong Kong’s total exports of lighting products accounted for HKD8.9 billion in 2018, majority of which were exported to the US (35%), the EU (21.2%), and Mainland China (15.7%).
In regard of the product trend, the lighting DIY market is booming than ever, particularly in North America and Western Europe. Decorative items are no longer limited to Christmas lighting but a variety of domestic lighting products, such as track lights, linear lights, spotlights of novelty designs are included. Another trend for the industry is highly linked with environmental concerns. Lighting products of higher energy efficiency and longer lifetime are preferable. On one hand, many countries, including Australia, the EU, the US, and the Chinese mainland have already phased out imports and sale of most incandescent light bulbs. On the other hand, energy-efficient items such as integrated electronic compact fluorescent lamps and LED lamps and lighting apparatus are in demand.
As for the future development, smart lighting system on the advent of the Internet of Things (IoT), the technology to connect different devices and appliances at home, lighting apparatus as well as mobile devices by a smart platform, shapes the trend of smart living style.

Distinctive Thematic Zones for Easy Sourcing
Responding to the development trend of smart living, a brand-new thematic zone, Innobuild, will be presented in the fair. It will introduce ground-breaking initiative for building technology, showcase practical construction tools, as well as smart and green building materials and hardware.
The Hall of Aurora will continue to be the spotlight of the fair, showcasing eye-catching and forward-looking quality lighting products and technology from some 200 top-notch brands around the world. Leading brands include MLS, MOSO Electronics and SKY-LIGHTING. Interior designers, lighting architects and retailers who look for high quality and trendy lighting products will revel in its ample offer.
Another highlight of the fair is the Smart Lighting & Solutions Zone, whichwill return to showcase advanced lighting systems, remote control and smart lighting solutions, with a special focus on “IoT Lighting Supply Chain” organised by the Shanghai Pudong Intelligent Lighting Association. The IoT Lighting Supply Chain will showcase innovative elements such as IoT platforms, artificial intelligence and smart lighting systems from renowned industry leaders such as Tuya and Broadlink. The Horticultural Lighting Zone newly launched last year, will also return to showcase a wide range of grow lights and garden lights.
The upcoming Spring Lighting Fair will continue to present a wide assortment of smart, energy-saving lighting products, systems and accessories in different specialty zones by their applications, namely Residential Lighting, Technical Lighting and Urban & Architectural Lighting together with the Advertising Display Lighting, Avenue of Chandeliers, Commercial Lighting, Decorative Lighting, and Lighting Accessories. These thematic zones provide buyers with convenience in sourcing their targeted lighting products and meet their potential suppliers.

Highlighted Products
Energy efficiency being one of the significant trends in the global lighting industry, smart lighting technology with significant energy saving is always in the limelight. DIMON Technology Limited (Booth no.: 1C-F02) will introduce to the buyers their NANO lighting control system specially designed in the UK (England). This controller uses open and interoperable ZigBee® standards-based technology, the NANO communicates with standards compliant sensors, switches, ballasts, and LED drivers to transform basic room controls into a complete wireless control solution with IOT OS System, delivering significant energy savings and operational improvements in a simpler, more cost-effective way.
Smart lighting systems have become popular in residential, commercial or public usage. Shanghai Shuncom Smart Technology Company Limited (Booth no.: 1C-F20) will bring their smart light pole with smart city management system to this metropolitan fair. Smart Light pole integrates smart-city functions including street lighting control system, WIFI antenna base station, video monitoring management, advertising screen broadcast control system, real-time monitoring of urban environment with applications such as emergency call systems, water level monitoring, charging pile systems and manhole cover monitoring systems, making it a one-stop big data platform.
The new zone, Innobuild, will feature innovative building materials offering alternative and creative home furniture and technology for better living style. Wedi building material from Ever Crown Engineering Limited is an example. Wedi is a revolutionary and well-known building material which is imported from Germany, 100% waterproof, sturdy, lightweight and can be cut into any desirable size and shape. With its flexibility and all the above-mentioned special features, it provides quicker, lighter and more efficient solution in wet areas such as bathrooms or steam rooms.
Aluminum furniture has become a new trend to replace traditional wooden and metallic furniture. The Dali Aluminum Products Pavilion from Foshan, Mainland China will feature advanced, innovative and eco-friendly applications of aluminum for interior and outdoor structures at Innobuild. Produced by Foshan PAKFEN Home Techonology Co., Ltd., the New Aluminum Furniture is durable, strong fireproof, waterproof, and can be customised in different styles, colours and textures. You even can customise the aluminum furniture to look like wood!

Enlightening Events
In addition to the broad spectrum of exhibiting lighting products, a series of events will be held during the fair period to unveil industry trends and facilitate intellectual exchange among industry players. One of the events is the Asian Lighting Forum which will be held on 6 April 2019 at The Stage of Hall 3C at the fairground. Co-organised by HKTDC, the Hong Kong Electronics & Technologies Association and The Hong Kong Institution of Engineers – Electronics Division, the Forum will cover the industry’s hottest topic on connected lighting, featuring renowned speakers from OSRAM, Signify, illumination Physics, Tridonic, LEDinside and more. Since smart lighting is the industry focus, another inspirational forum on Smart Lighting: IoT and its Supply Chain will be held on 7 April 2019 at the same place. Ten speakers from the industry’s leading companies such as Arm, JD Cloud, Alibaba A.I. Labs, BroadLink, Gizwits and more will share their insights. This series of informative events will present enormous business opportunities to buyers and exhibitors. In addition, onsite social events such as networking reception will be good networking platforms for making valuable business contacts.
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